Mark Klein representative from HubSpot hosts a webinar on Video Marketing entitled Harnessing The Power of Video and Inbound Marketing. Guest speakers are Kristen Craft, Marketing Representative and Max Kohl, Customer Happiness, from Wistia. The webinar
teaches the importance of video marketing vs. the other ways. With video marketing the education or storytelling is engaging and more effective. The prediction is that by 2016 55% of all marketing will consist of video.
HubSpot highlights their integration with Wistia. Their products allow the customer to measure their marketing efforts and activity of their target audience. Although this webinar is from 2014 the mission of the content expresses its user-friendly tools and the many benefits beyond their competitors. They offer strategies in this session that include how to increase SEO, (Search Engine Optimization), landing pages, effective social media etc. Video marketing usage is becoming the norm; However, they suggest utilizing their tools to effectively see results like their clients Spark Reaction, Old St. Labs, and Printing Center USA. Old St. Labs alone can testify to the increase of SEO since they incorporated video marketing from the integration of Hubspot and Wistia. This webinar is less than two years old but provides strategic information to businesses that want to promote effective marketing.