Thomas R. Key, the CEO and Founder of T. R. K. Ministries partnered with The Key Brand to promote his new resource book Drugs, Lust, and Hip Hop. This presentation notates the organization’s founder’s background, the mission, values, goals, objectives, and tactics provided through a projected social media plan. Through out the presentation the social media plan exposes meaningful tactics and strategies for the organization to reaching its goals. Primary research is provided along with these results. Press play and review the platform built for the online launch of Drugs, Lust, and Hip Hop by Thomas Key.